Posts tagged ‘value’

November 14, 2011

Google Plus Pages – The Way I See It

Google Plus PagesI recently had the opportunity to visit Google at Ann Arbor Michigan to speak with Kristoffer Sorensen about many great and powerful Google secrets – ok, there really wasn’t any secrets; but, it was still informative and entertaining. We did talk about several things; but, the one I’d like to talk about is Google+ Pages.

Disclaimer: I wanted to name them Fluffy Samurai Bunnies of BBQ Death but they said that FSBBBBQD wasn’t sexy enough.

By now most everyone who is involved with Google+ has either seen or owns a Google Plus Page. Have you thought about what you could really do with it though? Have you sat down with your Teddy Chipper Wood Chipper and sliced apart these pages into happy little bits? Probably not since at first glance they do seem kind of boring at face value. Since you haven’t tossed Google+ Pages into the ole creative wood chipper and turned them into mulch for your latest brand identity project then open your minds and prepare to have some creamy nougatty goodness poured directly into them.

For the purposes of illustration I’m going to make up a fictional product owned by 42wd Publishing.

The Morning Meeting

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October 12, 2011

Google+ Plus Hashtags

Hashtag

Google+ Twittering

I expect to be reading in all the various Negative Nancy articles about Google+ of how it’s copying Twitter now. Well perhaps Google Plus is, in a way, but a good idea is a good idea. Just ask Facebook about all the things they’ve copied from Google+, Twitter, MySpace and some of the other outside of the U.S. social networks they’ve copied from.

Does Google Plus Need Hashtags?

The short answer is no, Google+ does not need hashtagging. The Search Google+ box does just fine. That being said, I still think it’s good idea. Makes it a lot easier to find topic chains and has the potential to inspire some people to dig deeper in the topic chain.

How Does Google+ Hashtags Benefit a Designer?

Internally, perhaps it doesn’t benefit a designer inside of a typical company. Outside though, now that’s a completely different situation.

Here’s a what if

You have a project that you’re sharing publicly through Google+. You want a way to not only keep it organized but a way for those folks who have you circled to be able dig down deeper and follow your topic thread. Even better, someone new comes along and thinks your project is just the ultimate spiffy wow. Now, instead of using one of the alternative methods all they have to do is click on the #hashtag and they can follow the topic chain you’ve conveniently set up for them.

So no, Google Plus doesn’t need Twitter style hashtagging but it’s a damn good idea and very useful.

Update: Got word from Altay Akgun that the hashtag link conversion doesn’t work on the iPhone ap. You can still use the hashtagging like targeted keywords for the iPhone ap though.

October 3, 2011

Twitter Google Plus Facebook Pseudonym and Real Names

Twitter Google Plus Facebook Pseudonym and Real Names
Juliet

‘Tis but thy name that is my enemy;
Thou art thyself, though not a Montague.
What’s Montague? it is nor hand, nor foot,
Nor arm, nor face, nor any other part
Belonging to a man. O, be some other name!
What’s in a name? that which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.

Shakespeare

Pseudonyms and Real Names

Many people have pseudonyms, most everyone in Hollywood. Some use them for professional reasons and some use them for personal reason. Some use pseudonyms to create value associated with a name different than their legal name. This identity can be whatever it needs to be while the real person can live their life. Some people use pseudonyms to hide from malicious ex-spouses, as part of witness protection programs, to be free from the prying eyes of employers and the list goes on. A lot of the advocates for the use of real names say that the only people who are worried about having their name exposed are people that have something to hide. The other argument is that you don’t have to use the services. Both of these are falsehoods.

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September 28, 2011

New Dynamic Blogger Templates Pretty but Useless

Blogger Dynamic Templates
Click to read original blog

I’d like to say that the music for the above presentations is pretty kick ass. The team that put it together did an excellent job designing the marketing presentation of the new dynamic templates for Google’s Blogger. The beauty of the presentation doesn’t eclipse the beauty of the new Blogger dynamic templates but it does neglect to mention that there’s not a whole lot you can do with it.

My Opinion

Concept = Success
Implementation = Fail

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September 26, 2011

Search Google Plus – How You Can Use It

Search Google PlusBy now you’ve probably heard about Search for Google+. You’re also probably familiar with hashtagging. You’ve also most likely heard about the one-upmanship FaceBook has been attempting to keep pace with Google Plus features. You also are most likely painfully aware of the lack of business pages on Google+, currently my only real complaint about Google+.

What This All Means

FaceBook – suck it up and keep on using the crap they are pushing out to fast to try and keep up with Google+. Hopefully FaceBook will get it right and the people that are going to stay will benefit from the Google+ innovations that FaceBook is copying.

Lack of Google+ Pages – create profiles as real people and interact with your potential clients as people instead of just leads. I’ve interacted with people as just a normal person sharing conversational stuff as well as about 42wd Publishing. Until the business pages come this is the best we can do for now while staying within the Terms of Use.

Search for Google+ – love it and embrace it. I’ve been doing some of my own experiments with it and talked to others who have been experimenting with it as well. Here’s what I’ve come up with. Take it, use it, make it better and then share it with me and others.

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