I have this really totally spiffy radacool awesome idea, now all I need to do is get someone to buy into. Oh crap, they want to know what the ROI on it is. What do I tell them now?
Well do you know what the ROI [Return on Investment] is? Is there a real dollar ROI? Is it a hard dollar ROI? Soft dollar ROI? Do you know the difference between soft dollar and hard dollar?
If you can’t answer these questions never fear we’ll go after it Hong Kong Phooey style. Yah! Hah hoo! And a rinkey-dinkey doo to you!