Archive for ‘Commentary’

November 28, 2011

Enough is Enough – Rant About Ignorant Marketing

Enough is EnoughFrankly I’m getting tired of seeing ignorant marketers slamming the success of G+ and the touting its eminent demise. I call them ignorant because they are evaluating based primarily on two factors.

The first factor

…is a data comparison between Google+ and FaceBook. Sometimes they show real data and sometimes it anecdotal. Either way the comparison is based on current FB data and current G+ data. This may seem O.K. but in fact it is erroneous. If a true comparison is to be made then these so called marketing experts should be comparing age based data. Not age of the people using them but the age of services. If an age data comparison is made I would think these experts would change their rather vocal ignorant arguments.

November 21, 2011

Taking Time for the Details

GorillaSo I’ve been having electrical problems with my car. Nothing to stop it from going after it’s been started but it’s been hell on the battery. Went through all of these different things trying to fix it myself, consulted with folks more knowledgeable than I about cars, and spent a good chunk of change.

Well from a very simple suggestion, check the battery clamps, came the solution to the problem. I had already visually checked them but hadn’t actually tried to just simply pull them off. Come to find out that the ground cable was snug enough to look like it was seated correctly but still loose enough not to make a solid connection. Translation, ground not connected battery doesn’t charge.

End result, $3 for a decent batter clamp, some time to get it on and reconnected and what appears to be no more battery issue. – oh, and a good set of emergency roadside equipment now.
Now a bring this up not to astound you with my glorious mechanical skills, because they aren’t, but to point out something I think we all forget to do from time to time. – _Focus on the details_.

If I had of just taken 30 seconds longer to tug the cables instead of doing a visual inspection I would of saved myself a lot of time, effort and money.

So how does this translate into content creation, design, comics, publishing, epublishing, well anything actually? Take that extra 30 seconds to get your hands on it instead of just looking at it. You may find that you missed something that will not only make your life better but your fellow readers, viewers, what have you, as well.

November 14, 2011

Google Plus Pages – The Way I See It

Google Plus PagesI recently had the opportunity to visit Google at Ann Arbor Michigan to speak with Kristoffer Sorensen about many great and powerful Google secrets – ok, there really wasn’t any secrets; but, it was still informative and entertaining. We did talk about several things; but, the one I’d like to talk about is Google+ Pages.

Disclaimer: I wanted to name them Fluffy Samurai Bunnies of BBQ Death but they said that FSBBBBQD wasn’t sexy enough.

By now most everyone who is involved with Google+ has either seen or owns a Google Plus Page. Have you thought about what you could really do with it though? Have you sat down with your Teddy Chipper Wood Chipper and sliced apart these pages into happy little bits? Probably not since at first glance they do seem kind of boring at face value. Since you haven’t tossed Google+ Pages into the ole creative wood chipper and turned them into mulch for your latest brand identity project then open your minds and prepare to have some creamy nougatty goodness poured directly into them.

For the purposes of illustration I’m going to make up a fictional product owned by 42wd Publishing.

The Morning Meeting
read more »

October 12, 2011

Google+ Plus Hashtags

Hashtag

Google+ Twittering

I expect to be reading in all the various Negative Nancy articles about Google+ of how it’s copying Twitter now. Well perhaps Google Plus is, in a way, but a good idea is a good idea. Just ask Facebook about all the things they’ve copied from Google+, Twitter, MySpace and some of the other outside of the U.S. social networks they’ve copied from.

Does Google Plus Need Hashtags?

The short answer is no, Google+ does not need hashtagging. The Search Google+ box does just fine. That being said, I still think it’s good idea. Makes it a lot easier to find topic chains and has the potential to inspire some people to dig deeper in the topic chain.

How Does Google+ Hashtags Benefit a Designer?

Internally, perhaps it doesn’t benefit a designer inside of a typical company. Outside though, now that’s a completely different situation.

Here’s a what if

You have a project that you’re sharing publicly through Google+. You want a way to not only keep it organized but a way for those folks who have you circled to be able dig down deeper and follow your topic thread. Even better, someone new comes along and thinks your project is just the ultimate spiffy wow. Now, instead of using one of the alternative methods all they have to do is click on the #hashtag and they can follow the topic chain you’ve conveniently set up for them.

So no, Google Plus doesn’t need Twitter style hashtagging but it’s a damn good idea and very useful.

Update: Got word from Altay Akgun that the hashtag link conversion doesn’t work on the iPhone ap. You can still use the hashtagging like targeted keywords for the iPhone ap though.

October 3, 2011

Twitter Google Plus Facebook Pseudonym and Real Names

Twitter Google Plus Facebook Pseudonym and Real Names
Juliet

‘Tis but thy name that is my enemy;
Thou art thyself, though not a Montague.
What’s Montague? it is nor hand, nor foot,
Nor arm, nor face, nor any other part
Belonging to a man. O, be some other name!
What’s in a name? that which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.

Shakespeare

Pseudonyms and Real Names

Many people have pseudonyms, most everyone in Hollywood. Some use them for professional reasons and some use them for personal reason. Some use pseudonyms to create value associated with a name different than their legal name. This identity can be whatever it needs to be while the real person can live their life. Some people use pseudonyms to hide from malicious ex-spouses, as part of witness protection programs, to be free from the prying eyes of employers and the list goes on. A lot of the advocates for the use of real names say that the only people who are worried about having their name exposed are people that have something to hide. The other argument is that you don’t have to use the services. Both of these are falsehoods.