Archive for November, 2011

November 28, 2011

Enough is Enough – Rant About Ignorant Marketing

Enough is EnoughFrankly I’m getting tired of seeing ignorant marketers slamming the success of G+ and the touting its eminent demise. I call them ignorant because they are evaluating based primarily on two factors.

The first factor

…is a data comparison between Google+ and FaceBook. Sometimes they show real data and sometimes it anecdotal. Either way the comparison is based on current FB data and current G+ data. This may seem O.K. but in fact it is erroneous. If a true comparison is to be made then these so called marketing experts should be comparing age based data. Not age of the people using them but the age of services. If an age data comparison is made I would think these experts would change their rather vocal ignorant arguments.

November 21, 2011

Taking Time for the Details

GorillaSo I’ve been having electrical problems with my car. Nothing to stop it from going after it’s been started but it’s been hell on the battery. Went through all of these different things trying to fix it myself, consulted with folks more knowledgeable than I about cars, and spent a good chunk of change.

Well from a very simple suggestion, check the battery clamps, came the solution to the problem. I had already visually checked them but hadn’t actually tried to just simply pull them off. Come to find out that the ground cable was snug enough to look like it was seated correctly but still loose enough not to make a solid connection. Translation, ground not connected battery doesn’t charge.

End result, $3 for a decent batter clamp, some time to get it on and reconnected and what appears to be no more battery issue. – oh, and a good set of emergency roadside equipment now.
Now a bring this up not to astound you with my glorious mechanical skills, because they aren’t, but to point out something I think we all forget to do from time to time. – _Focus on the details_.

If I had of just taken 30 seconds longer to tug the cables instead of doing a visual inspection I would of saved myself a lot of time, effort and money.

So how does this translate into content creation, design, comics, publishing, epublishing, well anything actually? Take that extra 30 seconds to get your hands on it instead of just looking at it. You may find that you missed something that will not only make your life better but your fellow readers, viewers, what have you, as well.

November 14, 2011

Google Plus Pages – The Way I See It

Google Plus PagesI recently had the opportunity to visit Google at Ann Arbor Michigan to speak with Kristoffer Sorensen about many great and powerful Google secrets – ok, there really wasn’t any secrets; but, it was still informative and entertaining. We did talk about several things; but, the one I’d like to talk about is Google+ Pages.

Disclaimer: I wanted to name them Fluffy Samurai Bunnies of BBQ Death but they said that FSBBBBQD wasn’t sexy enough.

By now most everyone who is involved with Google+ has either seen or owns a Google Plus Page. Have you thought about what you could really do with it though? Have you sat down with your Teddy Chipper Wood Chipper and sliced apart these pages into happy little bits? Probably not since at first glance they do seem kind of boring at face value. Since you haven’t tossed Google+ Pages into the ole creative wood chipper and turned them into mulch for your latest brand identity project then open your minds and prepare to have some creamy nougatty goodness poured directly into them.

For the purposes of illustration I’m going to make up a fictional product owned by 42wd Publishing.

The Morning Meeting
read more »